ACCA × ON24 platform
Best webinar practices
for members
Everything you need to plan, promote, and deliver a successful ACCA webinar — from first steps to post-event follow-up.
OVERVIEW
Why ACCA webinars work
A powerful B2B marketing channel connecting organisations directly with a global community of finance professionals. ACCA Webinars increase audience engagement by up to 90% compared to traditional video formats, while generating qualified leads and establishing your organisation as a thought leader.
01
Connect with 257,900 members and 530,100 future members across 180 countries — all actively encouraged to attend partner events.
02
No venue, travel, or print costs. ACCA provides a professional digital producer and moderator as part of the service.
03
Live polls, Q&A, panel discussions, and resource sharing keep your audience actively engaged throughout the session.
04
Full ON24 engagement analytics and a list of opted-in leads delivered within one working day of your event.
05
Position your organisation as a subject matter expert to a large, qualified finance audience.
06
All ACCA webinars remain available on-demand, extending your content's reach well beyond the live broadcast date.
ON24 PLATFORM
The ON24 Webcast Elite Platform
Award-winning, data-rich webinar software — used by ACCA to power every partner webinar. ON24 Webcast Elite is the platform behind every ACCA partner webinar. It is designed to create engaging digital experiences that bring audience interactivity and real-time insights together in one place — making it easier than ever to connect with your audience and measure the impact of your session.
Speakers join via a simple presenter link. The green room environment means you can test everything — slides, audio, camera — before going live, with ACCA's team on hand throughout.
Built-in tools for live polls, Q&A, and resource sharing keep your audience actively participating rather than passively watching.
ON24 provides the most comprehensive analytical software available for webinars — tracking attendance, engagement time, poll responses, resource clicks, and more.
Every webinar is automatically available on-demand after the live broadcast, with the same engagement tracking continuing to capture data from subsequent viewers.
TIMELINE
Planning your webinar
Effective planning starts a minimum of 8 weeks before your event date.
8
WEEKS BEFORE
Define your objectives: lead generation, brand awareness, product promotion, or training.
Identify your target audience — their sector, seniority, geography, and key pain points.
Choose the best time slot. Midweek, 11am–3pm (UK) typically delivers the strongest attendance.
Select knowledgeable, engaging speakers and gather their full bios and photos.
6-8
WEEKS BEFORE
Complete and submit the ACCA webinar registration template (download below).
ACCA will build the live registration page within 2 working days of receiving your form.
Once registrations open the page cannot be amended — submit carefully.
6
WEEKS BEFORE
Start email marketing and social media campaigns.
ACCA will send a minimum of two rounds of promotional emails — expect 20–30% open rates and 2–5% click-through to the registration page.
Supplementary advertising (display banners, direct emails) can be booked separately.
10
DAYS BEFORE
Send your finalised PowerPoint (PPT/PPTX) or PDF presentation to ACCA.
Provide 2–3 poll questions and a set of seed questions to kick off Q&A.
30
MINUTES BEFORE
ACCA meets all presenters in the ON24 green room 30 minutes before going live — a quick technical check and introduction to the moderator. Access via your presenter link.
Start at least 8 weeks before your webinar. This lead time is essential to build the audience needed to generate real business value.
PRESENTATION
Creating engaging content
A well-crafted, interactive presentation directly increases ROI and lead conversion from your event.
PRESENTATION CHECKLIST
Create a logical outline and story arc. Avoid over-scripting — natural delivery is more engaging.
Customise the deck to reflect your brand identity and create a professional impression.
Include 2–3 poll questions at strategic points and reserve 10–15 minutes for Q&A.
Focus on practical value and expert insights rather than heavy product promotion.
PowerPoint (PPT/PPTX) or PDF only. No Google Slides or Keynote.
Have 2–3 questions ready to kick off the Q&A in case the audience needs a prompt.
TIPS FOR INTERACTIVE WEBINARS
You can get a 52% higher engagement rate with interactive content.
Dynamic presentations keep attendees engaged longer and make them more likely to take follow-up action.
Visual storytelling
Animations, infographics, and short videos break down complex information into a digestible format.
Polls and surveys
Use as icebreakers, to illustrate key points, or to test audience knowledge.
Consistent branding
Visual hierarchy and brand consistency make your presentation easier to follow and more credible.
MARKETING
Promoting your webinar
Start your campaign 6 weeks before the event — here's what ACCA provides and what you can add.
WHAT ACCA PROVIDES
Expected 20–30% open rates and 2–5% click-through to the registration page.
Webinar featured on ACCA's dedicated CPD page throughout the promotional period.
Built by ACCA's partner media agency to support webinar registrations.
OPTIONAL SUPPLEMENTARY INVENTORY
Geo-targeted by region or selected country.
Sent in tandem with webinar promotional emails.
Tip: Highlighting notable guest speakers in promotional materials significantly increases registrations.
ON THE DAY
Hosting a successful webinar
What to expect — and how ACCA supports you throughout the live session.
01
Test your equipment, microphone, camera, and internet ahead of time. ACCA's team handles all ON24 platform setup.
02
All presenters join 30 minutes early via the presenter link for a dry run and to meet the ACCA moderator.
03
A professional ACCA moderator manages the session, facilitates Q&A, and ensures a polished experience throughout.
04
Run live polls, take Q&A, and share documents, URLs, and resources via the ON24 Resource List tool in real time.
05
Focus on expert insights and practical takeaways. Educational sessions consistently outperform overt sales pitches.
06
Plan for 1 hour total including 10–15 minutes for Q&A. A 45-minute presentation with structured Q&A works best.
FOLLOW-UP
Post-event engagement and revenue
What ACCA delivers after your event — and how to maximise its long-term value.
WHAT ACCA DELIVERS
Full ON24 analytics report
Detailed engagement data delivered within one working day — drop-off, poll results, Q&A summaries, and more.
Contact details for all attendees who chose to share their information, delivered within one working day.
On-demand recording
The webinar stays live, continuing to generate views, leads, and brand exposure after the event.
HOW TO MAXIMISE ROI
Sync ON24 lead data with your CRM to give your sales team engagement-level insights before they follow up.
Turn the webinar into blog posts, short social clips, infographics, or a podcast episode.
Use first-party data
Attendance time, poll responses, and questions asked are powerful signals for qualifying leads.
After every webinar, ACCA provides a comprehensive ON24 report covering all of the below metrics — delivered within one working day of your event.
AUDIENCE INSIGHT
Hot topics for the ACCA audience
Choose a topic from these focus areas to maximise relevance and registrations in 2026.
AI & Emerging Technology
Practical AI use cases for accountants
AI's role in measuring carbon footprints
Critical thinking in an AI-driven environment
Automation in finance (RPA, workflow tools)
Blockchain and digital assets
Cybersecurity risks for finance teams
Sustainability & Climate
Climate adaptation strategies
ESG integration beyond compliance
Sustainability data capture and reporting
Asset write-downs linked to climate risk
Sustainability support for SMEs
Investor concerns around climate cost
Policy, Regulation & Compliance
Latest IFRS developments
Global tax reform: Pillar 1 & Pillar 2
Making Tax Digital (MTD) and automation
ISSB & CSRD sustainability frameworks
Anti-Money Laundering (AML) updates
Audit quality and ISA standard updates
Economic Themes
Globalisation challenges for SMEs
Wealth distribution and inequality
Circular economy and conscious capitalism
Decoupling economic growth from environmental harm
Progress metrics beyond GDP
Geopolitics & Global Markets
Trade wars, tariffs and financial implications
Political risk for international expansion
Supply chain disruption and financial planning
Currency and market shifts from global alliances
Political risk in emerging markets
Leadership & Future Skills
Strategic business partnering in finance
Leading through uncertainty and change
Building high-performing finance teams
Data analytics capabilities for finance leaders
Career reinvention in an AI-driven world
Wellbeing, burnout, and mental health
SUBMISSION TEMPLATE
Download the webinar template
Submit the completed template to ACCA a minimum of 6 weeks before your webinar date.
ACCA Webinar Registration Template
The template covers everything ACCA needs to build your registration page and configure the ON24 webinar. Complete all fields and return it to your account manager.
Event details — title, date, time, and duration
Speaker bios, photos, and contact information
Teaser copy and full event description
Poll questions, seed Q&A, and slide deck (submit 10 days before)
Registration form fields and audience targeting
Important: Once your registration page is live, it can’t be changed. Please check your details carefully and submit the form at least 6 weeks before your event. ACCA will create your page within 2 working days of receiving the completed form.
YOUR MODERATOR
Professional facilitation, included
Every ACCA webinar is hosted by an experienced professional moderator — at no extra cost. The moderator manages the green room dry run, introduces all speakers, facilitates live Q&A, keeps time, and handles any unexpected issues — so you can focus entirely on delivering great content.
Gavin Hinks
ACCA PROFESSIONAL MODERATOR & BUSINESS JOURNALIST
Gavin brings 25 years of experience as a business journalist, having edited business magazines and covered a wide range of topics including audit and consultancy, leadership psychology, treasury, local government finance, and corporate governance. He manages live panel discussions, facilitates Q&A, and ensures every session runs smoothly and professionally.